Guidelines for permission based email marketing
Why do I need permission?
Sending people unsolicited email, commercial or otherwise, is against the law in many countries worldwide.
Besides that, wouldn't you rather be talking to people who you know are interested in what you have to say?
Who can I send email to?
People who have specifically signed up through your website
For example, by ticking a checkbox (not checked by default) on your signup or
sales form
People who completed offline forms & indicated they wanted to be emailed Eg: By filling in a competition or survey form where they specifically agree to
receive email
People who gave you their business card and asked to receive email. If someone gives you their business card and you have also explained to them
that you will be in touch by email, you can contact them.
They purchased something off you in the last 2 years
By making a purchase from you they have provided their permission implicitly,
although it is much better to explicitly ask them.
Who can't I send email to?
Anybody that is not covered by the list above! Here are some examples:
Lists or email addresses received from a third party
Includes any list you bought or rented, got from a partner or membership
organization. No matter the claims of the source of this list, you cannot send
email to them.
Addresses you collected or "copy & pasted" from the Internet
Even if they look like ideal customers for you, you can't email someone just
because you found their address.
Addresses you haven't emailed in the last 2 years
Permission doesn't age well. Even if you got their permission legitimately, they
won't remember giving it to you. If you haven't sent something to that address in
the last 2 years, you can't start now.
To start your email campaign, contact Marion at Red Apple for more information, pricing, guidelines and timeframe.