Email newsletters
Email Marketing is by far one of the most cost effective ways in which to communicate with customers and you get a direct response.
As soon your email has been sent you begin to see the results immediately, our reporting tool shows you what is happening behind the scenes:
- Your campaign is completely measurable
- Compare with ongoing campaigns
- See what your customers are interested in
- How many opened your campaign, which link they clicked on, who unsubscribed and who forwarded to friend.
- Introduce a new service or product
- Nurture your ongoing relationship
- Offer expert advice - what's new in your industry
- Offer something different to your competitors
- Make an announcement
- Strengthen your branding
- Save on printing costs
To get started your client must have either given you permission to email them by subscribing to your newsletter, handed you their business card, entered a competition and said 'yes" to being contacted or you have sold a product or service to them over the past twelve months. The contents of your email must be relevant to what your customer has signed up for.
For an overview on our reporting tools see below, click on the images to enlarge:
Campaign snapshot
You can access your email campaign reports and find out how many recipients opened your email at a glance.
Opens and Clicks Over Time
The Opens and Clicks Over Time Report shows who is looking at your email, when they did it, and how many times they did it. You can drill down all the way to minute by minute detail or simply get an overview for the life of the campaign.
Recipient Activity
The recipient activity lets you dive into some serious info about your campaign. You can see who opened the email, who clicked on which links, who bounced and who unsubscribed. You can also search for a specific recipient and see what they did with your email.
Link activity
The Link Activity Report makes it easy to see who clicked and who did not plus what your subscribers found most interesting.
Bounce Summary
The Bounce Summary Report tells you exactly why that subscriber bounced out of your list. It could be an out of office reply, or that their mailbox was full - we’ll tell you why, whatever the reason.
Compare Campaigns
This Compare Campaigns Report makes it easy to check if your open rate is improving over time.
To start your email campaign, contact Marion at Red Apple for more information, pricing, guidelines and timeframe.